AI traffic, in detail
- New AI Traffic report: AI users, sessions, pageviews, bounce rate and session duration, with a row for each assistant (ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek, Mistral and more).
- Better detection: visits are now recognised from links the assistants tag themselves, such as utm_source=chatgpt.com, and not only from the referrer.
- Google AI Overview visits are estimated from Google visits that land on a highlighted passage. The script sends only a yes or no, never the text.
- AI crawlers are listed separately from visitors.
- Fixed: the page-exit signal was stored as an extra pageview. Pageviews and bounce rate are now accurate, and old data is cleaned up automatically.