Weblytic360 vs Google Analytics 4
Google Analytics 4 is a powerful, free tool made for large marketing teams. Weblytic360 is a lighter alternative for people who want clear answers about their traffic, without cookies and without a long setup.
Try Weblytic360 freeWeblytic360Google Analytics 4
CookiesNo cookiesUses cookies to recognise returning visitors
Consent bannerBuilt to work without personal data, so many sites do not need one (check your local law)Often needed where consent rules apply, because of cookies and identifiers
SetupPaste one script of about 1.5 KB (compressed)Create a property and a data stream, then adjust events, channels and reports
ReportsOne dashboard with the common reports ready to readVery flexible custom reports and explorations, which also means more to learn
Data samplingNone: every number comes from your real eventsSome reports and explorations can be sampled or limited
Data retentionKept as long as the site is in your accountEvent-level data used in explorations is kept for 2 or 14 months, depending on your setting
AI trafficA dedicated report with a row for each assistant, plus an estimate for Google AI OverviewRecent versions list AI assistants as a default channel
PriceFree plan with 10,000 events a month, paid plans for moreFree for standard properties
Weblytic360 is a good fit if
- You run a blog, a publication, a shop or a client site and want the answers without a learning curve.
- You want to avoid cookies and keep personal data out of your analytics.
- You want to see how much traffic AI assistants send you, in one clear report.
GA4 is a good fit if
- You need deep custom analysis, funnels and explorations.
- You run Google Ads and want your campaigns and analytics connected.
- You need e-commerce reports and audiences for advertising.
Weblytic360 does not have funnels, Google Ads integration or e-commerce reports today.
Based on public information, checked in November 2026. Products change, so please check Google Analytics 4’s own website for the latest details. Names and trademarks belong to their owners.
See your own traffic in a few minutes
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