Metrics explained

Every number in your dashboard comes from your real events. Nothing is sampled.

Users
The number of unique visitor IDs in the period. The ID is a one-way hash that changes every day, so the same person coming back on a different day counts as a new user in a longer date range.
Sessions
One visit: the pageviews of the same visitor, grouped together. A session ends after 30 minutes without activity.
Pageviews
How many times pages were viewed, including repeat views of the same page.
Bounce rate
Sessions with a single pageview, divided by all sessions.
Session duration
The average time spent per session. The time on a page is recorded when the visitor leaves it.
Active users
Visitors seen in the last few minutes, shown in Real Time. You can choose a window of 1, 5, 15 or 30 minutes.
Entry and exit pages
The page where a session starts, and the page where it ends.
Events
Pageviews plus custom events. This is what counts toward your plan’s monthly limit.

Why users are counted this way

To keep your visitors private, Weblytic360 does not store IP addresses and does not set cookies. It builds a visitor ID that cannot be followed from one day to the next. The price of this is that unique users over many days are slightly higher than the true number of people. Sessions and pageviews are not affected. Read more in our privacy policy.