UTM tracking

UTM parameters are small tags you add to the end of a link. When someone clicks it, Weblytic360 reads the tags and shows you which campaign sent the visit. No extra setup is needed.

The five parameters

• utm_source: where the visit comes from, for example newsletter or x.
• utm_medium: the type of channel, for example email, social or cpc.
• utm_campaign: the name of the campaign, for example spring_sale.
• utm_term: optional, the keyword of a paid search ad.
• utm_content: optional, to tell two links in the same campaign apart.

An example

https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

Do not type these by hand. Use the free UTM URL builder, which builds a clean, correctly encoded link for you.

Where to see the results

In the dashboard, open the Referrer + Source panel and switch it to UTM Source, UTM Medium, UTM Campaign, UTM Term or UTM Content. The same breakdowns are in Acquisition in the menu.

Good habits

• Use lowercase and underscores, and always spell a name the same way. Email and email are two different values.
• Tag links you share outside your site, such as emails, posts and ads.
• Do not tag links that point from one page of your site to another.
• AI assistants such as ChatGPT add their own utm_source to the links they show. Leave it as it is. See AI traffic.